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March 17, 2018

People go to Pinterest looking for new ideas, brands, and products. It allows businesses to inspire users, drive traffic to their websites, and sell products. 

Pinterest, unlike other platforms, is not a social network, so it works differently when used to promote your business.  In this article, we will explain the benefits of Pinterest marketing and why brands use it everyday to promote their offers.

You don´t need a website

You don't need your own website to publish content on Pinterest. You can add social media links, affiliate links, a blog, an e-commerce store, and more.

If you have links to your products, it's recommended that you add them to your Pins. This way, when your audience sees your content, they can access your offers directly by clicking on them.

Your content always active

Pinterest isn't a social network, so the content isn't chronological. You content appears immediately when users search for something to try, buy, or make, regardless of when it was created. This means a pin created years ago could be the one generating the most traffic today.

Increase brand awareness

Pinterest is a visual discovery platform. It uses keywords, images, and links to recommend content, called Pins, based on audience interests. People act on the Pins they like most: they save them for later, click to learn more, and buy the products they discover.

Brands create content using these elements to connect with people on Pinterest (beyond their followers) who are searching for that content.

Functionable boards

Pinterest boards offer a visual way to categorize your content for your auidence to find it easier. Using descriptive keywords in your boards boost the visibility of your brand to users on the platform.

You can create boards around your content topics, products, and trends  or resources. They allow brands structure content, drive traffic, and track performance via analytics.

Free business account

Pinterest business accounts are free, and signing up is quick and easy, you only need an email adress. You can also turn your personal account into a business account. Business accounts help brands, creators, and merchants get the most out of Pinterest. You'll have access to exclusive analytics, ads, tools and content formats. 

How to get started?

The first step to Pinterest Marketing is creating a Pinterest business account. We provide Pinterest marketing services to establish your brand with a solid base and help you grow on the platform. 

Check our packages to know more about the process and  what is included. We provide free discovery calls to help you choose the best option to achieve your goals on the platform.

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